Hello! I'm Pascale
Daughter of an entrepreneur, I have passion for business and communications. For me, a job well-done is when my clients shine. I ensure the success of their projects, both financially and in terms of notoriety.
With a background in business administration, I have more than 20 years of experience in large companies (Bell Mobility, Fido), advertising agencies (Cossette, Taxi), SMEs and non-profit organizations. Versatile, I am recognized for my efficiency, my unifying spirit and my ability to work in tight deadlines. I collaborate with complementary resources depending on the scope of the mandate. Bilingual (speaking & writing), I also speak Spanish.
Pascale Demers
CONSULTANT, BUSINESS DEVELOPMENT STRATEGIES & COMMUNICATIONS
Telephone :
514-953-5551
E-mail :
LinkedIn :
https://www.linkedin.com/in/pascale-demers
CLIENTS & ACHIEVEMENTS
- Creation of the brand (name, design, positioning)
- Strategic communication plan
- Directed "pitch" of agencies
- Direction of the organization
- Spokesperson for media interviews
CONFÉRENCE INTERNATIONALE MIND & LIFE MONTRÉAL
- Organization of the conference
- Organization of a public talk with the Dalai Lama
- Developed partnerships
- Security and protocol management
LES BANQUES ALIMENTAIRES DU QUÉBEC
- 1st & 2nd three-year business plan
- Communication plan and brand positioning
- 1st advertising campaigns
- 1st annual report and HungerCount
- Redesign of logo and website
- "Pitch" for fundraising agency
- Supermarket Recovery Program Logo
- Press conference and spokesperson coaching
- Media and partners relations
KARUNA CANADA
- Strategic plan for sustainability
- Programming / contents
- Organization of events and public conferences
- Media tour for Matthieu Ricard
- Fundraising / donor relations
ASSOCIATION PROFESSIONNELLE DES CADRES DE PREMIER NIVEAU D'HYDRO-QUÉBEC
- Audit of perceptions
- Strategic action plan
KINA8AT ENSEMBLE
- Business plan
- Coaching of the leaders
- Meeting with partners for business development
- Government Relations / Grant Application
SKILLS
Business development strategies
Public relations
Project management
Communication-marketing
Events / launch
Bilingual - English / French
EXPERTISE
BUSINESS DEVELOPMENT STRATEGIES
-
Business plan
-
Vision / action plan to increase performance and improve profitability
-
Positioning Strategy and Mission & Business Vision Development
-
Audit of perceptions
-
Event planning
COMMUNICATIONS-MARKETING
-
Positioning strategy (how to distinguish oneself from others)
-
Writing strategic briefs: advertising, branding, social media
-
Product launch
-
Organization of events (launches for employees / projects, conferences)
-
Call for tenders to select advertising agency, digital, etc.
PUBLIC RELATIONS
-
Public Announcement Strategies
-
Development of key messages, questions & answers, news releases, rollout scenarios
-
Spokesperson training
-
Mandate of spokesperson
-
Master of ceremony
-
Crisis management